Look—if your brand is bland and your website is a snoozefest, people will bounce quickly. In today’s scroll-happy world, you’ve got seconds to make an impact, so it better be sharp, smart, and unforgettable.
This isn’t another fluff-filled list. Want to Stand Out? These 20 Branding and Website Tips Will Get You There
Top 10 Branding Tips (aka how to stop being forgettable)
1. Know Who You Are
No identity = no loyalty. If you can’t describe your brand in one sentence, neither can your audience. Figure it out and get loud about it.
2. Talk to Your People
Not everyone’s gonna get it—and that’s the point. Define your ideal customer, then speak directly to them as if you’ve been best friends for years.
3. Be Unapologetically Consistent
Your brand should look, sound, and feel the same everywhere. Instagram. Emails. Business cards. Website. No weak links.
4. Nail the Visuals
Tired logos, random colours, and chaotic Canva vibes scream amateur. Invest in a visual identity that says something. Make sure that you show up consistently.
5. Own Your Voice
Is your brand a hype squad or a calm guide? Snarky or soulful? Whatever it is—own it. Stop trying to sound like everyone else.
6. Tell the Damn Story
People don’t connect with products—they connect with stories. Share the messy startup days, the wins, the pivots. Make them care.
7. Make the Experience Feel Custom
From the first click to the final invoice, make every interaction feel like it was built just for your client. That’s what gets remembered.
8. Keep It Real
Trends come and go. Realness lasts. Skip the buzzwords and filters—your people will stick around for the truth, not the act.
9. Evolve Without Losing Yourself
A rebrand isn’t a personality transplant. Grow, glow up, but keep your roots intact. You’re still you—just upgraded.
10. Build a Damn Community
It’s not just about selling—it’s about belonging. Respond, engage, and highlight your people. Make your brand a space, not just a pitch.
Top 10 Website Tips (aka make your site not suck)
1. Stop Playing Safe—Wow Them
Your homepage isn’t a polite introduction—it’s a power move. Bold, clear, and undeniable: ‘Welcome. You’re exactly where you need to be. Let’s do this.”
2. Ditch the Maze
If visitors have to think, you’ve already lost. Clear nav. Obvious buttons. Zero confusion. Be the GPS, not the guessing game.
3. Mobile First, Always
Your site needs to look killer on the phone. If people have to pinch-zoom or swipe sideways? Bye. They’re gone.
4. Tell Them What to Do
“Click here” doesn’t cut it. Use action-packed CTAS that spell it out. “Book now.” “Let’s talk.” “Snag your spot.”
5. Make It Lightning Fast
If your site takes forever to load, no one will stick around. Shrink the images. Clean the code. Upgrade your hosting. Speed = money.
6. Speak Their Language
No one cares about your 27-step process. They care about results. Talk about what they get. Keep it snappy, real, and benefit-driven.
7. Show the Receipts
Social proof sells. Slap those testimonials, logos, and before/afters all over the place. If people love you, make it loud.
8. Be Searchable
Good luck getting found without SEO. Use smart keywords, alt text, and headings that Google can’t resist. Rank or stay invisible.
9. Keep It Fresh
A stale website is a red flag. Update your content. Add new offers. Swap out that outdated headshot. Stay alive online.
10. Make It Stupid-Easy to Contact You
Your “Contact” link should not be hidden; make sure it is easily accessible. Add forms, buttons, chat, whatever—just don’t make visitors work to find you.
Final Mic Drop
Your brand is the vibe. Your website is the vehicle. Together, they either attract or repel—so make sure they’re saying exactly what you want and saying it loud.
It needs to tell your story, showcase your values, and express the personality that sets you apart from the competition. It’s not just about looking good; it’s about creating an experience that captivates your audience from the moment they land on your page. Together, we’ll craft a brand and website that grabs attention, builds trust, fosters engagement, and ultimately drives conversions. Let’s turn your online presence into a powerful tool that speaks to your audience and keeps them coming back.
Want help turning your website or brand into something bold, scroll-stopping, and unforgettable? Let’s talk—I’m all in on making businesses look as badass as they actually are.
